Best Frameworks and Templates for Product Managers

Frameworks & Templates on Product Vision, Strategy, Roadmap, PRD, GTM, OKR, Launch, and more.

Here are some useful templates for Product Managers.

👉1-Pagers / PRDs

1. Kevin Yien’s PRD template (PM at Square)

2. Intercom’s story template

3. Product Hunt’s PRD template

4. Asana’s project brief template 

5. Figma’s PRD template

6. Adam Thomas’ initiative template

7. Adam Waxman’s PRD template (Design at SeatGeek)

8. Steve Morin’s 1-pager template (EM at Asana)

💡 Strategy

1. Lenny’s business strategy template

2. Lenny’s team strategy template

3. Amazon working backward PR template by Ian McAllister

4. V2MOM template by Marc Benioff

5. How to define your product strategy by Gibson Biddle

6. 10 factors to consider when evaluating digital marketplaces - Bill Gurley

7. Mission, Strategy, and Tactics - Andrew Bosworth

8. Five Forces - Michael Porter

9. What is strategy - Michael Porter

10. How to define your product strategy by Gibson Biddle

11. Product strategy templates - Gibson Biddle

🤩 Vision

1. Product Vision Board by Roman Pichler

2. Geoffrey Moore's positioning framework by Josh Smith

3. The Ladder of Needs by Catherine (Kit) Ulrich

4. Building a shared team vision by Google

5. Product Vision FAQ by Marty Cagan

📢 Go-To-Market

1. Marketing plan template by Michael Taylor

2. GTM plan template by The Product Folks

🚀 Product Launch

1. Launch strategy template by Pratik Mehta

2. Product Launch Template from Product Plan

3. Product Launch Plan Template from HubSpot

🎯 OKR

1. OKR Template - Michael Williams

2. OKR Templates from how-to-okr.com

👌 Roadmap & Planning templates

1. Roadmap template

2. Performance review template

3. Planning timeline template

🔥 Design Sprint

1. A comprehensive guide to running a design sprint by Adobe XD

2. The Design Sprint by GV.

3. Sprint Book by Jake Knapp and helpful tools for Design Sprints.

😍 Bonus…

1. Gokul's S.P.A.D.E. decision-making framework

2. How we make decisions at Coinbase

3. The Pyramid Principle

4. “Jobs to Be Done” framework

5. Eigenquestions: The Art of Framing Problems

6. We Don’t Sell Saddles Here

7. Business strategy concepts

8. High Output Founders' Library

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